Executive Forum Hamburg, September 27th, 2010

10 am – 12 noon

Plenary session: Media in the new decade

The Executive Forum will open with a two-hour plenary session featuring some distinguished speakers. Two leading personalities from the publishing and distribution industries will be analysing the cyclical and structural crisis from their respective points of view, drawing conclusions and sharing their visions of the future with us.

For the first time in the history of the Distripress forum, we will be welcoming a top manager from another industry, in this case the music industry. The music business was confronted with some of the problems now facing us a few years ahead of us, and consequently also had to start looking for solutions earlier than us. The solutions they found will be presented and their consequences for the press industry analysed.

The plenary meeting will conclude with a short, moderated discussion.

1 pm – 3 pm

Innovative ideas from the German press market

Every year, a forum is dedicated to the host country’s press market. We will be respecting this tradition, but this time, it will be taking on a completely new form. Instead of giving general presentations about the history and current situation of the market, we will be using concrete examples to illustrate the high quality of the German press industry and its great propensity for innovation. The first speech will demonstrate how our industry can draw upon solid scientific research and results. Further presentations will show how science and modern technology can help increase the quality and efficiency of retail distribution and the subscription business. And not only in Germany.

Moderator:

• Alfred Heintze, Bauer Media Group, Germany

Speakers:

• Prof Michael Haller, University of Leipzig, Germany: Always more perfunctory, always faster? Changes in the perception of printed media in the digital area
• Vincent Nolte, Franz Maurer Nachf., Germany: A success story: The use of essential point of sale data for optimal market exploitation
• Stefan Dierks, Axel Springer AG, Germany: Increasing market share with SAMBA
• Uwe Henning, DPV Direct, Germany: Current trends in direct marketing

1 pm – 1.50 pm

Why old media is new again: The Monocle model

The Monocle media brand – a print/online/retail concept - is rapidly reinventing the media landscape. In the three years since launch, Monocle has proven that there is considerable room to deliver quality print to a global audience. Far from seeing the end of print, Monocle has demonstrated that there are enormous commercial margins in delivering well crafted, collectable volumes. Tyler Brûlé, Editor in Chief and Chairman of Monocle will discuss Monocle’s brand approach and how the news trade can adapt to accommodate a growing consumer demand for quality media.

Speaker: Tyler Brûle, Monocle, United Kingdom

2 pm – 3 pm

New decade - new generation of readers

Everyone agrees that one of the factors upon which the future of the printed media is dependent is the extent to which the current generation of adolescents is prepared to read, to buy and to use it.. This forum will consist of a presentation of the results of opinion polls and scientific investigations. Publishers will be introducing their projects to illustrate how children and young people can be given a taste for reading. Last but not least: young readers themselves will get the chance to have their say.

Moderator:

• Klaus Wülfrath, Foundation of the Association of German Book-, Newspaper and Magazine Wholesalers, Stiftung Lesen (Foundation Reading), Germany

Speakers:

• Dr. Simone Ehmig, Stiftung Lesen (Foundation Reading), Germany: Periodicals - fuel to start the engine of reading motivation among young people
• François Dufour, Play Bac Presse, France: 10 lessons from 3 dailies for children in France

3.15 pm – 4.15 pm

Market chances for new products

The market is overcrowded, according to most experts, and indeed, distributors are having trouble coping with the huge range of titles. Many new releases find themselves unable to assert themselves on the market, and soon disappear again. But this does not necessarily have to be the case. What is the secret of a successful market entry? Specialists with thriving new products discuss their experiences with us.

Moderator:

• Luciano Stulin, IPS Pressevertrieb GmbH, Germany

Speakers:

• Manuel Queiroz, Newspaper "I", Portugal: Invest in the brand and focus on enlarging readership
• Lars Joachim Rose, Klambt Verlag, Germany:
  GRAZIA Germany - Launching a weekly fashion-glossy within the crisis! Motivation - Means - Success

3.15 pm – 4.15 pm

New business models for daily papers

Publishers are working feverishly on new business models and attempting to make the most of the new situation. Daily papers are the focus of this forum. The issue of paid online content can of course not be avoided, and the “tailor-made newspaper” is also on the agenda.

Moderator: tba

Speakers:

• Adrian Clarke, Financial Times, United Kingdom: How a news organization is succeeding in turbulent times
• Wanja Sören Oberhof, NIIU, Germany: NIIU: The first individualized newspaper

4.30 pm – 5.30 pm

Print and web synergies

This popular topic already featured on last year’s agenda, painting a mixed picture of rivalry and cooperation. Once again, the forum will give interesting examples of how we can best take advantage of synergies. We will also be analysing how consumer behaviour and attitudes towards information are being changed by new media.


Moderator:

• David Owen, Distripress

Speakers:

• Prof. Ewald Wessling, Media Consultant, Germany: Change yourself - How to profit in the digital revolution
• Dr. Bernhard Mischke, DPV Gruner + Jahr, Germany: ePublishing changes the media world - first views on players, business models and customer needs

4.30 pm – 5.30 pm

Magazine industry: Ensuring a print future in a digital age

Publishers throughout the world are finding creative ways to embrace our changing times and appeal to a challenging audience. Learn about magazine innovations that go beyond content - making the print product a "keeper" rather than "consume and dispose." Audience participation welcome during the round table part of the forum: bring your "innovation in print" samples and stories.

Moderation & introduction:

• Lisa Scott, Periodical & Book Association of America, USA: Shall we Innovate? Shall we Survive? What are the challenges? What's really selling?

Speakers:

• Dr. Samir Husni, University of Mississippi, USA: The Magazine Innovation Center: Re-imagining the future while we still have time
• Anita Mooiweer, Sanoma Uitgevers, The Netherlands: Case study Flow magazine: It is either free or fantastic!