Publishing has become a growing industry which develops more and more every day. It used to be a restrictive field but today it is more available than ever. With the birth of the internet and with growing technological advantages it cannot cease to evolve.
Publishing is done regularly on almost an hourly basis. Historically it was connected to physical copies made of standard materials such as paper. Today it is far more complex and different from what publishing used to look like.
Google and Amazon alone have had an enormous impact on the availability of published works. Nowadays you can have your choice of eBooks, online newspaper subscriptions, and magazines, blogs, videos etc. All of these will provide you with the news you are looking for. Standard newspapers, as we know them, are gradually becoming redundant and are slowly approaching extinction. People are simply getting used to reading from a Kindle, Ipad, phone or laptop.
These new approaches are considered a time-saving strategy and a cost-effective take on reading. Publishing and printing are both done on demand. This means that the economic aspect of the industry is met. Redundant printing and publishing are altogether avoided. Also, there are huge amounts saved just on storage.
There is also the idea of green publishing which has been developed in the last couple of decades. Basically, it reduces the negative effect we have on the environment by, for example, making less physical publications. Paper is not used, and printing is postponed because of the ‘on demand’ policy.
Publishing has still mostly to do with newspapers. Accordingly, it comes as no surprise that this part of the industry will be the first to flourish. Most newspapers today are sold to people who subscribe to them or they are distributed through retail newsstands and given out for free as a means of advertising.
The notion of periodical publishing has to do with issuing a new edition at a given time. There is a certain schedule which needs to be followed. Though very similar to the way newspapers and magazines work, this branch of publishing was often perceived as an altogether separate part of this industry.
Book publishing takes up a large chunk of the media industry. There has always been a craving for popular fiction which has been successfully nourished for centuries. In some earlier ages, books were a luxury available to a privileged few. Luckily for us, this has changed and reading books has never been more accessible than today.
Books are usually published by smaller publishers, and less frequently by large publishing houses. The smaller companies tend to specialize in a certain area of writing and thus secure their place in the market. What is more, many writers create their own small publishing companies in order to feature their own work. It is very entertaining to think about the ways in which this branch of publishing has developed.