The Evolution Of Publishing

We live in an age where devices are extensions of our bodies. We cannot function without them. This puts us in a position where we are dependent on them. This inevitably develops industries for such devices. Thus designers and inventors create new ideas which will benefit users and offer appealing novelties to make our lives easier.

Publishing and Technology

This area of the industry has irreversibly been affected by the invention of the World Wide Web. Today most people read on their Kindles, iPhones or laptops and have more books on their devices than in their homes. This is an ecologically friendly advancement since the use of natural resources has been reduced. On the other hand, it has economically been proven to benefit the industry since publishing is done on demand. It is both profitable and time-saving.

Consumer and Product

All products have to go through the ‘consumer filter’. So inevitably have to ask ourselves: How does this affect the publishing industry?

Consumers changed their preference according to recent technological developments and who can blame them? Reading from a Kindle which can hold a library with over 10 000 books is far more efficient than actually going out and getting 10 000 books. You would need to invest a lot of money into storing and obtaining that kind of collection. Not to mention how time-consuming it would be. People will opt for having it all in one place in no time and this is understandable.

What Do Consumers Want?

PublishStudies have shown that people tend to find it more enjoyable to read from physical copies of books. They deem them more serious and more important than, for example, EBooks. Interestingly enough, they also feel better about themselves. We live in the modern age where appearance means more than reality. People love the appeal they get when they have a real book in their hands regardless of what is actually the content of the book. It doesn’t even matter who the writer is. The image which is portrayed is the only thing that counts.

There is also the idea of thinking that somebody invested in this copy to get published – meaning it has to be worth reading. A lot of psychological issues are involved when discerning a consumer’s train of thought.  One will have to admit that it is not far-fetched that we even caught ourselves judging a person by the contents of their bookshelf.

Cover VS Content

We have to raise questions: How will they judge this book by these covers?

This notion has influenced the world of publishing immensely. No longer is the content foregrounded but the appeal of the product. Newspapers, books, magazines are bearers of information. But their primary function has been altered. By bringing design into the equation the publishing game has been irreversibly changed. The scope of design has thus been expanded and it seems that content has fallen to second place.

Content has become more oriented to popular culture than ever before. Publications mostly have to do with entertainment and celebrities.